The total number of clicks over the selected date range on the Ow.ly links shared during that time frame. This metric doesn’t count clicks on Ow.ly links created using accounts other than the ones selected. The total number of clicks over the selected date range on all the Ow.ly links created using your Twitter accounts. The total number of Ow.ly links that were shortened using an Ow.ly account. Understanding Ow.ly metrics and what they measure Since an Ow.ly link can be reshared across networks and channels, it can generate more clicks than those reported by social networks or Google Analytics. These clicks can come from any source-an email, a blog post, or another social network or account. Hootsuite Analytics tracks the number of clicks on an Ow.ly link from the time it was first created. How Hootsuite Analytics calculates Ow.ly clicks and traffic Add Ow.ly metrics from the Analytics metrics library to a new or existing report (see Add metrics to a report).Create an Ow.ly link clicks report and review the number of clicks on your Ow.ly links (see Create a report in Analytics).Go to Analytics and do either of the following: Analyze Ow.ly metrics in Hootsuite AnalyticsĬreate a dedicated Ow.ly report or add Ow.ly metrics to a new or existing report to track results for your Ow.ly links. To change your plan type, see Upgrade your Hootsuite plan type. Plans: This feature is not available to Free plan members.
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